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8-figure brands
Paradigm · TriEvolve
Paradigm · TriEvolve
Built by a founder who owned the P&L
For most DTC brands, email and SMS should drive 20–35% of revenue. Most brands leave it near zero — because the flows were never built, or an agency built them to look busy instead of to make money.
I build the four flows that actually move contribution margin. Architected, written, and live in about two weeks. Then I get out of your way.
Ascendship is the company behind Paradigm Goods and TriEvolve — two eight-figure direct-to-consumer brands I built as the person responsible for the ad spend, the margins, and the cash flow. Not a consultant who read about it. The owner who lived it. Now Ascendship builds the same retention systems for other founders.
Which means when I build your email, I'm not optimizing for open rates you can screenshot. I'm building for the number that actually matters: revenue per recipient, against contribution margin. I know what a post-purchase sequence is worth when it lifts repeat rate two points. I know why a badly-timed abandoned cart trains people to wait for a discount. I've paid for those mistakes with my own money.
The deliverable
Not eleven flows to pad an invoice. In my experience running real brands, these four do the overwhelming majority of the work. Built right, written to sell, live in your account.
The first impression that turns a subscriber into a buyer — and sets the margin frame before a discount ever enters the conversation.
Recovers the revenue that's already halfway out the door — timed and written so you're not just handing out coupons to people who'd have bought anyway.
Catches high-intent shoppers who looked and left — the cheapest incremental revenue most brands never turn on.
Where LTV is actually won. Turns a first order into a second, a second into a habit — the flow that quietly rebuilds your entire unit economics.
What's included
One flat fee. No retainer required. No hourly. You know the number before we start.
All four flows built, tested, and triggered in your account within two weeks of kickoff — or you don't pay for the week it runs over. I take the timeline risk, not you.
How it runs
I go into your store and data, map the four flows to your margins and buyer behavior, and lock the plan. You approve before anything's built.
Every email written and built in your account. Segmentation, timing, triggers, QA. You review copy once; I handle the rest.
Flows go live. You get the walkthrough, the benchmark doc, and the 90-day calendar. Done means done.
After the build, brands that want ongoing campaigns (promos, sends, testing) can add a monthly management retainer. Offered after delivery — never required.
No pitch deck. I'll look at your store, tell you straight whether email is worth building for your brand right now, and if it is, exactly what I'd build. If it's not, I'll tell you that too.
Book a fit callor email chris@ascendship.com